Walkers is kicking off 2019 with a new look across its core range. Rolling out from this month, the distinctive new pack design uses a more premium finish and will help deliver greater visibility on shelf.

Walkers has also launched the first nationwide recycling scheme for crisp packets. Working with TerraCycle, the scheme is simple and free to use, with all brands of crisp accepted and turned into other basic plastic items.

0118 930 6666 www.pepsico.co.uk