mini rolls

Premier Foods has launched an on-pack promotion with Cadbury Cakes to give shoppers the chance to win instant cash.

The ‘Find the Golden Token, Win Cash’ promotion is running across Cadbury Mini Rolls and Cake Bars. Over 1,000 golden tokens will be placed inside packs of Cadbury Cakes and lucky shoppers who find one will win £1,000, £100 or £10 prizes. If customers find one of the shiny golden tokens, they can claim the allotted cash prize online. Customers can also win prizes by entering the wrap-up draw.

Naomi Shooman, global brand marketing director for sweet treats at Premier Foods, said: “These products are firm favourites with customers and we’re pleased to be adding some extra excitement with this on-pack promotion. With 94% of consumers saying they buy cake for enjoyment (Kantar data), we’re also giving retailers something to generate a buzz around.”

The Cadbury Cakes on-pack promotion will run until August 25, with shoppers able to claim their prize up until September 5, 2023.