Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign with an on-pack promotion that is giving away up to one million limited-edition Coca-Cola Gilbert replica rugby balls. The size four balls can be won across packs of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.
Consumers have to enter the 10-digit unique code found on promotional packs at www.winaball.co.uk to find out instantly if they are a winner.
A new TV campaign will roll out to support the campaign, which will run alongside out-of-home advertising. Both will reflect the new ’one brand’ strategy, but with Zero leading the campaign.