Two additions are being made to the Oreo range - Oreo Twists Vanilla and Caramel and Oreo Twists Vanilla and Raspberry – which are the brand’s first double-layered launches in the UK.
The new products combine one layer of vanilla creme with another flavoured layer to add a twist to the original Oreo cookie, and will be available from July.
Katya Savelieva, brand manager for Oreo UK at Mondelēz International, said: “Oreo is a staple in the biscuit aisle and enjoyed in more than 100 countries.
“In the UK, Oreo Original Cookies are growing by 21%, with a loyal customer base. We wanted to create something really fun for Oreo-lovers, adding a twist to the original sandwich cookie filling consumers know and love with double layered Oreo cookies – Vanilla and Caramel, and Vanilla and Raspberry – tapping into the latest flavour trends.
Oreo Twists Vanilla and Caramel and Oreo Twists Vanilla and Raspberry are the perfect combinations to generate excitement in store, and the first of a strong innovation pipeline for the brand, driving incremental sales for retailers”, she continued.
The new launches will be supported by a social, digital and in-store campaign, with more details coming soon.