The ’Pancakes Love Nutella’ campaign for Pancake Day is returning as part of a £1.4m investment in the brand.
Falling on Tuesday February 25 this year, 19% of total Nutella sales take place on Pancake Day itself, so retailers are encouraged to keep their shelves stocked throughout the build-up to and on February 25.
020 8869 4000 www.ferrero.co.uk
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