In-store bakery specialist Aryzta Food Solutions has introduced the new Otis Halloween Muffin.

It features a chocolate muffin with vanilla cream, topped with a pumpkin-shaped decoration, all wrapped in a colourful Halloween-themed case.

The product is supplied frozen for thaw and serve, in case sizes of 30. It has an RRP of £1.

“Halloween is fast-becoming a major seasonal occasion for retailers, with demand for Halloween-themed treats on the rise,” said Paul Whitely, head of marketing at Aryzta Food Solutions.

“It’s the perfect excuse for consumers to celebrate, with young consumers proving key to its success; research shows that millennials who grew up celebrating Halloween are buying more items and spending more on average than other generations. *

“Our new Otis Halloween Muffin taps into this demand, with a treat that can be enjoyed by shoppers young and old. It’s sure to attract hordes of shoppers to the bakery fixture this autumn.”