Snackamolé, a pure avocado snack for people on the go, has been launched in the UK.
Created by Born Tasty, Snackamolé is made using Hass avocados and a squeeze of lime added for a touch of piquancy.
It is produced in Mexico using the high-pressure processing (HPP) hiperbaric method - a cold pasturisation technique that subjects the nutrient-rich fruit to water-transmitted pressure that is equivalent to subjecting it to an ocean depth of 37 miles.
This method eliminates microorganisms and the enzymes that cause the avocado flesh to brown, and enables it to retain the flavour of the fruit and its nutrients.
The 100g tub contains one of your five a day and comes with a pack of low-fat popped chickpea and potato chips, which are made in England.
Richard Lakeman, sales and marketing manager at Born Tasty, said: “The love for avocados in the UK shows no sign of slowing down and we are confident Snackamolé will feed this growing appetite. There is nothing else like it on the market and feedback during our extensive market research has been overwhelmingly positive. People love the convenience - instead of peeling, chopping and crushing, all you have to do is peel the lid.
“Unlike many avocado-based products available in the supermarket chiller aisle, Snackamolé is pure fruit and not bulked out with mayonnaise, making it healthier and tastier.
“Whether you just want a quick snack at your desk or you want to get a protein hit after the gym, this is the perfect snack to pop into your bag. It is the first Born Tasty product we have launched and we’re in the process of developing other premium snack products that focus on quality, convenience and health.”