Babybel is reinforcing its reputation for celebrating key calendar events with consumers by bringing back 12 winter characters.

Each Mini Babybel will have its own personality and wintry style this festive season, including ‘the ice-skater’ and ‘the chilly’.

Available from November 21 until the first week of January, the Mini Babybels come in nets of six, rrp £1.85; nets of nine, rrp £2.45; and nets of 12; rrp £3.15. Chloé Féminier, head of insight and planning at Bel UK, commented: “Mini Babybel is dedicated to bringing fun to every snacking occasion and the impactful winter- themed packaging will be launched at a time when consumers are excited by brands that choose to engage with the festive spirit.”

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