Cadbury Dairy Milk will be bringing back an old favourite – Cadbury Dairy Milk Tiffin – as a permanent addition to the range to help drive excitement and growth within the tablets category.
Available to order from 1st August, the 200g tablet combines the tastes and textures of biscuit and fruit covered in Cadbury Dairy Milk chocolate for the whole family to enjoy.
Katrina Davison, Cadbury Dairy Milk brand manager, said: “Cadbury Dairy Milk Tiffin has always been a firm favourite among chocolate lovers and is perfect for sharing.
“Last year, we released a limited edition bar in the summer and the response was incredible. With so many fans campaigning for its permanent return on social media, we just knew we had to bring it back for good this time.”