Mondelez is building on the success of its Cadbury Caramilk with the launch of Cadbury Caramilk Buttons.
According to Nielsen data, the Cadbury Caramilk tablet was the third best-selling NPD line last year, and the single bar was the ninth best-selling NPD, despite only launching in July. Mondelez reports that the brand has already generated nearly £18m-worth of sales and is proving to be incremental to the category.
Available from April, Cadbury Caramilk Buttons is expected to be popular for ‘afternoon sharing’ and ‘big night in’ occasions.
Nancy Galvin, brand manager for Cadbury at Mondelez, said: “Cadbury Caramilk was our biggest launch of last year and our best-ever confectionery launch, so we are incredibly excited to bring its iconic taste to this proven consumer favourite format. We are confident that Cadbury Caramilk Buttons will help the brand to reach even more shoppers and help retailers drive incremental confectionery sales this year. ”
Cadbury Caramilk Buttons will be backed by PR and in-store support.