Cadbury has announced its first, and broadest, on-pack promotion following its new partnership with the Premier League, which offers consumers the chance to win the ultimate football experience.
Up for grabs in the promotion are ten personalised Premier League match day experiences for two, 50 pairs of match tickets every week, 200 Premier League replica footballs and up to 200,000 free Cadbury singles bars.
The promotion will kick off on August 4 across more than 80 million packs and run until the end of October to help drive penetration and frequency in the singles category.
To have a chance to win, consumers will need to purchase a Premier League Cadbury pack then enter the code found inside the wrapper online at www.matchandwin.cadbury.co.uk.
The code will generate a predicted score for a fixture during that week and those whose predicted score matches the result of the specified fixture will win a prize.
Supported by a £1.3m marketing spend, including an out of home and digital campaign plus in-store activity, the promotion aims to help grow frequency of the chocolate singles segment to drive further category growth.
Richard Weisinger, senior brand manager for Cadbury singles, said: “We’re focused on helping consumers to Free the Joy and many consumers find joy within Premier League football – whether it’s watching a game, playing a match or simply debating the topic with friends – so it’s a perfect partnership.
“Mondelēz International has been a great contributor to incremental growth for chocolate singles and we’re eager to push that growth even further with our new promotion. Coupled with a £1.3m marketing investment, we expect demand to be high so retailers should stock up in advance and maximise visibility in store with the impactful POS theatre to make the most of the opportunity.”
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