Cadbury has unveiled a new Christmas campaign to celebrate the ritual of Secret Santa gifting.
The TV advert urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive season.
The campaign will be running throughout November and December’s Christmas schedule.
Benazir Barlet-Batada, brand equity lead for Cadbury, said: “Christmas is a magical time of year that brings out that generous instinct that we believe everyone has inside them.
“Cadbury chocolate has been synonymous with a thoughtful gift throughout the years, so aligning with the ritual of Secret Santa felt like the perfect pairing for our new Christmas advert. We hope our new campaign encourages the nation to follow their generous instinct and become a Secret Santa this Christmas.”