A new addition to the Maoam range is Crazy Roxx a bag full of irregular shapes in blue raspberry, strawberry, orange, lemon and apple flavours.

Maoam brand manager, Vicky Forshaw, said: “Crazy Roxx is an exciting new addition to the chew category. The combination of Maoam’s unique, soft texture and full-on flavours with a mix of shapes and sizes means no two Crazy Roxx chews are the same. It’s fun, quirky and creates the ultimate chew experience for fans of the brand.”

On shelf now, Crazy Roxx are available in a variety of pack formats including £1 price-marked 150g sharing bags.

A permanent edition to the Maoam range, Crazy Roxx joins Pinballs, Stripes and JoyStixx. The brand is performing particularly well in the convenience channel, with value sales up by 10.4% and volume up 9.9% last year according to IRI data.