Curly Wurly and Picnic are now available in medium-sized bags. New Curly Wurly Squirlies and Cadbury Picnic Bites follow the likes of Cadbury Fudge, which was successfully extended into the medium bitesize category in February.
The latest launch aims to drive incremental sales for the family sharing occasion, particularly among young families. Both products come in 110g bags, rrp £1.99.
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