Confectionery brand Dexters is expanding its £1 price-marked pack range with the addition of two new products: Micro Chews and Sour Splodgers.
Strawberry-flavoured Micro Chews are available in 170g bags in convenient shelf-ready packaging (SRP) 12 packs.
The new Sour Splodgers are “extremely sour chews” and are available in 150g bags. These bags are also packaged in eye-catching shelf-ready packaging 12 packs.
“These products reflect the ever-growing consumer demand for confectionery innovation and strong, exciting flavours,” said Paul Simpson, commercial director at Kervan Gida.
“Micro Chews and Sour Splodgers form part of the latest investment in the brand, sitting alongside our recent re-design of the existing range.
“These new additions will come as great news for consumers looking for high-quality, affordable sweet treats and will delight retailers looking for a reliable, attractive product with real shelf appeal. We’re delighted with Dexters’ strong performance in the UK and these new products will further enhance its appeal to shoppers.”
Launching in October, both new products are halal accredited. The Micro Chews are gelatine free while the Sour Splodgers are suitable for vegetarians.