Diary Crest’s FRijj flavoured milk brand has launched an extension of its premium milkshake range, FRijj Supreme, to include new flavour variant Strawberry Cheesecake.

Developed in line with Dairy Crest consumer research, FRijj Supreme Strawberry Cheesecake capitalises on the popularity of exciting and sophisticated flavour profiles that consumers seek.

The new recipe will be signalled via an eye catching on-pack flash, helping to create stand out on shelf and alert shoppers to the new variant.

Laura Sheard, head of marketing, Dairy Drinks, comments: “We are extremely excited to expand the FRijj Supreme range with this delicious flavour variant that appears in 72% of consumers top ten flavour combinations. FRijj Supreme Strawberry Cheesecake has a refined, fun flavour, ideal for the sweet treat occasion or as a dessert.”

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