Ginsters is launching a new limited edition Steak and Tribute Ale pasty in time for the New Year celebrations.
Ginsters has developed its latest limited edition pasty with the Cornish Pale Ale, Tribute, brewed by St. Austell Brewery.
Brand manager Kate Brown said: “We already know pasty fans love steak and ale flavour pasties; the combination of 100% British steak and an award winning Cornish pale ale is sure to go down well with our consumers. Both brands, with their strong Cornish heritage, are recognised and trusted by consumers for their quality and commitment to locally sourced ingredients. Our Cornish heritage is reflected in the new eye-catching packaging together with the distinctive Tribute Ale branding which will have real stand out on shelf.”
Marc Bishop trade marketing manager for St Austell Brewery, said: “We are really pleased that Ginsters has chosen to use Tribute, our flagship Pale Ale, in their Steak and Ale Limited Edition pasty. The joint branding works really well on pack and reinforces the Cornish Heritage of both companies.”