Haribo has updated Supermix to offer a new mix, focusing on four shapes available in more vibrant colours and creamier flavours.

The new version is intended to appeal to consumers who prefer Haribo’s mix of soft to eat treats, Supermix will now offer lemon meringue and peach flavoured Little Jelly Men, with vanilla also featuring in the sheep and ice cream sweet pieces.

These jelly and foam treats will also be available in popular flavours raspberry, blackcurrant and apple, in vibrant pink, purple and green colours.

This new mix is supported with a new, eye-catching bag design, providing greater shelf appeal while reiterating the new mix through an on-pack flash.

Alison Satterthwaite, brand manager at Haribo UK, commented: “We know that consumers enjoy Supermix because the pack delivers a range of enjoyable soft eating experiences. We have used this insight to update the mix and focus on four iconic shapes that our customers have come to love and recognise.

“We know consumers will love this new mix; the updated creamier flavours, along with the brighter colours, builds on the soft yet fun nature of Supermix which is why it is a favourite with fans of the brand.”

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