JTI is launching limited edition packs (LEPs) of Sterling across Full Flavour King Size and Superkings 17s.

The LEPs will be available in the UK throughout August for four to six weeks or while stocks last, with an RRP of £6.99.

Sterling was the first value tobacco brand to introduce an on-pack limited edition design in 2012.

With a series of subsequent creative LEPs, the latest packs feature a smouldering design on its distinctive crest, intended to reinforce the quality of the brand.

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