Ferrero is launching a coconut variant of Kinder Bueno as a special edition product.
Levi Boorer, customer development director at Ferrero, commented: “We are always looking to bring a bit of different to shoppers and this time it’s with a touch of tropical; perfectly timed for the busy summer season ahead for retailers.
“With adults making up two thirds of Kinder Bueno consumption, we continuously strive to create confectionery that appeals to this age group. With the ingredient seeing a rise in consumer awareness in the last year, we’re anticipating a strong performance for this exciting new variant.
“We can’t guarantee the UK weather, but we can ensure retailers are fully prepared for the launch of Kinder Bueno Coconut thanks to our free POS available via www.YourPerfectStore.co.uk for retailers to make the most of in-store.”
Kinder Bueno Coconut will have an MSRP of £0.74 and will be available in case sizes of 30.