Maoam Stripes is adding extra bite with the national roll out of Sour Stripes to the range.
Nadia Abou-Ragheb, Maoam brand manager, commented: “Our standard Stripes are performing really well. They make up almost a quarter of our sales volume and are experiencing growth ahead of the market. So in adding a sour twist, which continues to be a key trend, we are offering consumers an enticing new combination through Sour Stripes.”
Maoam Sour Stripes are available in a range of pack formats, including a 180g bag price-marked at £1, and contain individually wrapped sour apple, sour cherry, sour rhubarb and strawberry and sour peach flavoured chews.