Fruity chew brand Maoam has returned to TV screens with its Full On… Till It’s Gone advert.

The advert will be on air for 15 weeks, and is expected to reach more than 8 million consumers.

Bethan Rawstron, brand manager at Maoam, commented: “There was a great deal of love for our advert when it first launched in 2016. It appealed to existing fans of the brand and helped us to really engage with new consumers. This has supported our growth and continued success.

“Fast paced and full of fun, it captures and communicates the essence of the brand and the uniqueness of our product and we are very excited to see it back on TV.”

The £2.2m campaign features Stripes as the hero product and supports a trade plan for the remainder of the year.

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