Mars Chocolate UK has launched a new advert for the Galaxy brand, ending its use of the Audrey Hepburn adverts it has been using for the past four years.
The new advert, Thought Train, features award-winning Shakespearean actress and published poet Jade Anouka, and is a representation of an empowered woman in a hectic world.
The new advert forms one part a £3m campaign with online advertising playing a key role in supporting the launch of the TV commercial, through to the end of 2017.
Michele Oliver, vice president of marketing at Mars Chocolate UK, said: “We are really excited to launch a new creative direction for the Galaxy brand. Audrey Hepburn encapsulated the luxury of Galaxy and illustrated the idea of actively choosing moments of pleasure.
“Thought Train is the next stage of this journey. A strong female icon has always been at the heart of the Galaxy story and our new heroine, Jade Anouka, is no different. She is a representation of the modern day, empowered woman and we hope that through this advert, our audience will be able to identify with the symbolic world she finds herself in.
“The Galaxy brand has a long history of encouraging women to pursue pleasure - whether that’s a moment to really enjoy your favourite chocolate or a decision to put yourself first for once.”