Mars Chocolate UK has announced a new variation to the Mars bar – Mars Choc Brownie.
Bringing together two of the nation’s favourite food categories – cakes/pastries and chocolate, Mars Choc Brownie combines thick chocolate nougat with indulgent dark caramel, covered in Mars Chocolate.
Mars Chocolate Brownie is available in single, four-pack multipack and four-pack snacksize multipack, as well as single and multipack PMPs, and will be available from May 22.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “We know that cakes and pastry snacking is the category most in growth among millennials, and by combining this trend with our iconic Mars Chocolate, we’re confident we’ve created an innovative product that can help boost singles sales across the grocery and convenience channels and drive category growth.
“Retailers should capitalise on the buzz of a new product launch and variants on blockbuster brands like Mars to maximize sales in store.”