McVitie’s has added to its Digestives Nibbles range with McVitie’s Digestives Nibbles Milk Chocolate Orange.
Launching this summer and available in a 120g sharing pouch at an rrp of £1.99, the new variant will be rolling out across both grocery and convenience.
The Digestives Nibbles range has been supported with a £4m integrated marketing campaign throughout the year, which includes TV, social, outdoor and PR.
Kerry Owens, marketing director sweet biscuits, commented: “We’re extremely excited to be introducing the iconic chocolate and orange flavour to our popular Digestive Nibbles range. We’ve had really positive feedback since the range launched last year, and we’re confident that consumers will love this latest addition just as much – the perfect treat for sharing with family and friends.”