Mondelez International has introduced new £1 promotional price-marked packs (PMPs) within its chocolate bags range in a bid to provide more value for consumers.

The new £1 (RRP) 95g promotional PMPs are available across Cadbury Dairy Milk Giant Buttons, Cadbury Dairy Milk Caramel Nibbles, Cadbury Twirl Bites, Cadbury Bitsa Wispa and Terry’s Chocolate Orange Minis.

Chris Campbell, brand manager for Cadbury Bitesize at Mondelez International, said: “Bags from Cadbury account for four of the top 10 bestselling chocolate bags and with these new bags, we’re able to deliver more value while giving shoppers the reassurance of clear pricing in store, so we believe these new packs will help retailers drive sales in the fast growing chocolate bags segment.“

Retailers can also access expert advice on making the most of their bag range at