Nestlé Confectionery is launching an on-pack promotion on  Milkybar, Rowntree’s and Smarties offering the chance for kids to go free on family days out.

Kids Go Free will feature on a range of formats, including sharing bags, blocks, multipacks and minis, and participating packs can be exchanged for one free kids ticket when a full priced adult ticket is purchased, or, get two kids tickets for the price of one.

Venues involved include zoos and safaris, farms and wildlife sanctuaries, aquariums and sealife, castles and historic houses, dry ski slopes, kayak and canoeing, orienteering and museums. 

Promotional stock is available now. To redeem their pack, consumers must go to the website address on pack and search for the attraction they wish to redeem their code for. They will then be able to print their ticket or download an e-ticket to show at the selected venue.

The Kids Go Free promotion will also be supported by a digital media campaign, including online advertising and social media (such as Facebook).