Nestlé Confectionery is partnering online streaming service NOW TV to launch an on-pack promotion.
The new promotion will see KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles offer consumers the chance to win either a monthly Sky Cinema, Entertainment or Kids pass, or Sky Sports day pass, with 1,000 passes up for grabs every hour for eight weeks.
To enter consumers go online and input a code found on the inside of a promotional wrapper. They will then be told instantly if they are a winner and will be able to select the pass that suits them. The promotion is going live on 21 May.
Both price-marked singles (2 for £1) and standard singles packs will feature in the promotion providing retailers with the flexibility to choose which packs are best for their stores.