Nestlé Confectionery is aiming to help retailers capitalise on consumer spending at Halloween with the launch of a wider range of products for 2015.
The new Mini Smarties Trick or Treat Pumpkin (RRP £3.00) will lead the range, and comes with 10 boxes of mini Smarties inside. A tear strip on the front of the pumpkin’s mouth can be removed to create a pack ideal for taking straight to the door to share with trick or treaters. The eight-count display outer features the call to action ”Do you dare to dip?” to capture the shoppers attention and provide standout on shelf.
Also brand new for 2015 is the Rowntree’s Randoms Spooky Mix (RRP £1.00). This sharing bag is full of spooky shaped sweets, such as ghosts, bats, pumpkins and skulls.
Returning to the range for 2015 are the popular Smarties Pumpkin and Milkybar Ghost impulse novelties (both RRP 65p).
Finally, the Rowntree’s Tub (RRP £6.99) is also new for 2015. Each tub contains a mix of sweets from Rowntree’s: Fruit Pastilles, Jelly Tots and Randoms. And, while it is not specific to Halloween, in customer trials in 2014 this pack made 50% of its sales during Halloween.
Stock of Nestlé Confectionery’s Halloween range will be available from 1st August.
A Nestlé UK & Ireland spokesperson said: “Halloween is a huge occasion for confectionery in the UK, with sales worth £116m. Seventy five per cent of families buy into Halloween confectionery, with 26% of families taking part in trick or treating. Consumers are looking for fun, Halloween themed products from brands they know and trust to give as trick or treat goodies, to share with friends and family or even as an impulse treat for themselves.
“The 2015 range from Nestlé aims to tick all these boxes, providing retailers with a range of products they know their shoppers will love. What’s more, with shoppers willing to trade up and spend a bit more during this season, retailers who embrace it have an excellent opportunity to generate incremental profits.”
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