RetroScents, the manufacturer of in-car air fresheners and fragranced accessories, is aiming to rekindle sweet memories after signing a licensing deal Tangerine, the supplier and manufacturer of sugar confectionery and branded popcorn.
The agreement with Tangerine is the latest in a line of deals for the Nottingham-based firm, whose scented products are designed to evoke a sense of childhood nostalgia.
Tangerine owns retro and traditional brands including DipDab, Sherbet Fountain, Fruit Salad, Blackjack, Henry Goode and Princess Mallows.
RetroScents has previously signed a series of licensing deals with Disney, Columbia Pictures and Universal Studios to produce air-fresheners based on characters from Star Wars: The Force Awakens movie, the Angry Birds film, Minions, and Finding Nemo sequel Finding Dory. It has also worked with Hong Kong brand Emoji.
RetroScents sales director Gary Digva said: “Tangerine and Retroscents is a perfect match that will help retailers offer a taste of childhood to an adult market. Tangerine’s brands will evoke a dose of nostalgia to our range of air-freshener products, while offering consumers something truly unique for their car-care needs.”
He said that recent deals with candy Crush and Butterkist saw sales soar by 40% and he believed the partnership with Tangerine would prove equally popular.
He added: “Tangerine owns some truly iconic brands and we look forward to bringing that wonderful aroma to cars across the UK and helping the company expand their business even further.”