AG Barr is encouraging retailers to make the most of the Diwali opportunity by stocking up on special celebration packs of Rubicon.

Rubicon’s popular Mango and Guava flavours are available in both plain and 1 litre £1.29/2 for £2 price-marked celebration packs, with Passionfruit available in a £1.39 special price PMP, with a premium look and feel to help shoppers celebrate the festival of lights.

“Diwali is celebrated by 1.3m people throughout the UK, representing £80m in incremental sales, and in turn a huge profit opportunity for retailers,” said Adrian Troy, head of marketing for AG Barr.

“Having a large range of flavours to choose from is really important to shoppers, particularly during Diwali, with Rubicon making up three out of every four Asian drinks sales during this period, and firmly established as the number one Asian soft drinks brand.

“Rubicon’s broad choice of seven great tasting, authentic flavours provides a major opportunity to drive sales in convenience and the large pack sizes also have greater appeal, catering for families who will be gathering together to celebrate.”

AG Barr will be supporting Rubicon with a range of POS, enabling retailers and wholesalers to engage with customers during this key period. The packs will also be supported by special promotions designed to drive sales, as well as social media support for the brand.

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