Haribo Supermix is back on TV for nine weeks as part of a £1.3m investment.
The new advert features a juxtaposition between a hard, cool rock band who, on opening a pack of Supermix, reveal their softer, more childlike side.
Hayley Nixon, marketing manager at Haribo UK, commented: “Supermix is packed with soft eating experiences which we have enhanced with a new mix. This has been brought to life perfectly though our new TV creative and our use of characters – an unlikely group of softies who capture the soft side of Supermix.
“Creating a strong contrast between the hard exterior, which is typically portrayed by a rock band, and the softer feelings that Supermix evokes has resulted in a fun yet familiar concept.”