Sweet manufacturer Swizzels has entered the soft chew hanging bag category with its newest invention, Choos.
Available in two variants, Drumstick and Refreshers, Choos come with a choice of five flavours per pack.
Drumstick Choos contain five double flavour combinations including Peaches & Cream and Strawberry & Banana, while Refreshers Choos offer five fizzy flavours with a sherbet centre, including Pineapple and Apple.
Emma Herring, NPD brand manager at Swizzels, said: “‘The soft chew hanging bag category is currently experiencing huge growth, up 5%, and is now worth £97m, so we expect to drive further growth.
‘‘We are confident that Choos will replicate the success of Squashies, the fastest growing sugar confectionery brand in the UK marketplace.’’
Choos are available in 150g share bags.