As it celebrates its 110th anniversary, Toblerone has boosted its range, giving fans more choice and different ways to enjoy the popular Swiss chocolate .
The expansion includes a selection of new options for fans of the milk chocolate variety, as Toblerone launches in both a 200g milk chocolate block and a large 750g block, perfect for gifting. For the festive season there will be a Christmas sleeve featuring a gift tag which can be personalised with the recipient’s name, for the 360g milk format. The sleeve follows the success of Father’s Day and Easter packs which were launched earlier in 2018.
A further gifting pack featuring five 100g bars in a selection of milk, dark, fruit and nut and white flavours has also been added to the Toblerone line-up.
The launch will be supported by a significant investment in in-store activation at Christmas as part of the Discover the Tastes of Toblerone campaign.
Louise Croft, Toblerone brand manager at Mondelez International, commented: “This is the start of an exciting journey for the brand, which will see the Toblerone family expand in 2018 to include a number of exciting new flavours and products for every occasion.
“We’re extremely proud of our Swiss heritage and this is reflected in our chocolate. It’s been 110 years since the first Toblerone bar was produced at our factory in Bern, Switzerland, and we saw this as the perfect milestone to take a look at our Toblerone family to make sure we’re still delighting fans in the same way as we were in 1908.
“We want everyone to enjoy the unique Swiss chocolate recipe, quality ingredients and iconic triangular peaks that Toblerone is famous for and are always reviewing our range to make sure we provide great quality Swiss chocolate in formats we know our fans love.”