Toffifee is offering a special extra value pack which provides 25% extra free on its standard 100g pack.
With casual boxed chocolate sales worth £286m and experiencing 7.6% growth, the promotion is designed to help retailers capitalise on the opportunity by merchandising off-shelf to drive visibility and maximise sales.
Andy Mutton, managing director of Storck UK, owner of the Toffifee brand, commented: “The packs are a great way of capitalising on a market which is already in growth. It’s a bonus for retailers, boosting their sales and a brilliant offer to shoppers who are receiving 25% extra free product in every pack to share with friends and loved ones. As a brand with an army of loyal fans, we know the promotion will only bring further success.”
The new 25% extra free promotional pack is available for a limited time with an MRRP of £1.43.