Unilever is launching a range of new ice cream products this summer under its Cornetto, Ben & Jerry’s, Magnum and Wall’s brands.
The new products will be available from March and aim to tap into current and anticipated consumer and category trends, such as the growth seen in the luxury and handheld sectors and the trend towards consuming ice cream as a snack.
Last year Cornetto trialled Strawberry and Classico £1 price-marked packs (PMP), and with unit sales doubling versus the previous year for one major retailer, it is launching additional Mint and Chocolate variants.
Cornetto will also be revamping its premium range to feature a new-look format including a chocolately disc topping, and Cornetto Premium will be available in two new flavours; Peanut Butter Crunch and Cookies ‘n’ Dream.
Ben & Jerry’s is introducing a new range into its flavour family, Ben & Jerry’s Cookie Cores, in three flavours: What-a-Lotta-Chocolate, Utter Peanut Butter Clutter and Speculoos? Specu Love.
Magnum has launched two new limited edition flavours for summer 2015; Magnum Pink Raspberry and Magnum Black Espresso, and Wall’s Kids Mini Milk range will be re-launched with a new recipe.
Music Tornado will be a new product in the kids sector, providing a candyfloss flavoured treat, with each stick featuring one of four different ‘stick-whistles’, giving fans the opportunity to collect the set over time.
Noel Clarke, brand building director for ice cream at Unilever UK & Ireland, said: “2015 is set to be another strong year for Unilever ice cream and our summer NPD will maximise opportunities for category growth by delivering new products that consumers will enjoy.
“As the number one ice cream manufacturer with a 46.4% total value share and over £442m in value sales, we continue to offer retailers exciting profitable opportunities in 2015. By investing in an array of NPD from our leading brands – Cornetto, Ben & Jerry’s, Magnum and Wall’s Kids – in line with key category trends and insights, we’re confident that our portfolio will continue to deliver solid results for retailers in summer 2015.”
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