Volvic Juiced is launching its biggest ever brand campaign and innovation launch.

The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign will run throughout the summer months.

The campaign celebrates the small victories in everyday life, and will include E4 sponsorship, outdoor, in-store POS, limited edition 50cl packs and a social media campaign.

Tom Hickton, Volvic marketing manager said: “Volvic Juiced is all about enjoying the brighter side of life & having a positive outlook. This campaign really brings this to life in a way that everyone can identify with.”

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