Walkers is giving consumers the chance to win one of 20,000 seven night holidays for four, to one of 26 worldwide destinations.

Promotional packs include a code linked to a letter of the alphabet that can be used to spell a destination of the consumer’s choice. To be in with a chance of winning, shoppers must collect the letters to create the name of the destination they wish to go to.

They can increase their chances of success by exchanging letters with their family and friends. Additionally, single-serve promotional packs have 250,000 instant-win prizes up for grabs, including designer sunglasses and cameras.

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