Ridged crisp brand Walkers Max is launching two new flavours into impulse stores; Max Salt & Malt Vinegar, a new addition to the core range, and limited edition Max BBQ Pulled Pork.
Hüseyin Tulpar, UK vice president for impulse sales at PepsiCo, commented: “We’re kicking off 2017 with some exciting new additions to the Walkers Max range and as the biggest contributor to the single serve crisp category growth in Impulse. We’re delighted to be extending the range with two new and delicious flavours.
“We know that shoppers enjoy trying new flavours and we expect Pulled Pork to do particularly well, as it was voted as the favourite flavour in a previous Walkers ‘Do Us A Flavour’ promotional campaign beating five other strong contenders. At PepsiCo, we remain committed to delivering unique products and flavours to help support retailers and ultimately drive category growth and we expect the new flavours to do exactly that.”
To help retailers maximise sales, Walkers is producing a specially branded stacker, to ensure the new flavours stand out in store and encourage shoppers to try them. The new flavours are available now with an RRP of £0.80p (50g).