Wrigley is aiming to unlock new consumption occasions and category growth potential across its sugarfree gum portfolios, this August, with the return of its innovative, in-car gum holder, free of charge with selected purchased gum bottles.

The formats in the offer include Extra Peppermint, Extra Spearmint (60pc), Extra White, Extra White Bubblemint, Extra Ice Peppermint and Extra Coolbreeze (46pc), Airwaves Menthol & Eucalyptus (46pc) Bottles and Doublemint Mints (70pc).

To coincide with the launch, the brand will be supporting the campaign with marketing in-vestment in digital and OOH activity, including TV and online videos, bus stops promotion and Sat Nav advertising, in addition to POS material.

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