Quaker Oats is launching a limited-edition Pumpkin Spice variant for Halloween. It comes in a sachet format (eight per pack) with an rrp of £1. The launch is supported by a social media campaign and in-store pos and theatre. According to Nielsen, half of UK adults who buy Halloween foods are looking for choices that are new, fun and convenient, so the launch is in response to this.
0118 930 6666www.quaker.co.uk