The latest launch from Quorn is Southern Fried Poppers, an on-the-go snack which comprises Quorn vegetarian chicken in a Southern Fried breadcrumb coating. Rrp is £1.29 for a 60g pack.
The launch will be backed by a consumer marketing campaign, in-store activation and digital support.
It comes just weeks after the number one meat-free brand exceeded annual sales of £200m (IRI data).
0345 602 9000 www.quornfoods.com