New variants of Rowntree’s Randoms are being introduced to coincide with its tenth birthday and a major refresh of the Rowntree’s brand, but Tooty Frooties is being ditched.
Two new sharing bags, the first containing brand new Randoms Sours and the second Squish’ems (squishy foam and fruity jelly in one sweet) are joining the existing range of Rowntree’s. Both 140g sharing bags have an RRP of £1.29.
In addition to the new shapes, the green sweets, currently lime-flavoured, will now be apple-flavoured after the change proved more popular in testing. All of the sweets continue to contain no artificial colours, flavours or preservatives.
The Rowntree’s Randoms activity will also be supported by a media campaign which will include out of home (OOH) advertising, social and digital media as well as experiential activity.
Hannah Smithson, assistant brand manager for Rowntree’s, said: “We are so excited to announce all of this new news for Rowntree’s Randoms’. We’ve been working very hard to make this year the best yet for Randoms and are delighted to introduce new shapes, tastes, textures and flavours that all our consumers will absolutely love.”
Alongside the new Rowntree’s Randoms products, Nestlé will cease producing Tooty Frooties.
A Nestlé spokesperson said: “Sweet tastes and trends change over the years and Tooty Frooties have become much less popular in the decades since their launch. In 2019, people prefer the jelly and foamy sweets you find in Rowntree’s Randoms and that’s why we’ve decided to concentrate on new products under the Randoms brand.”