Perfetti Van Melle has announced that its flagship mint brand, Smint, is now the number one sugar-free mint brand in the UK (IRI data). Superseding competitors including Polo and Tic Tac, and growing at three times the rate of the category, Smint accounts for 35% of the sugar-free mint market, with a value of £9.5m and a growth rate up 44% in the last four weeks alone.