Natural sports drink brand Soccerade is to benefit from a multi-million pound national marketing programme to drive home its natural and caffeine-free credentials to independent retailers. The brand, launched in the UK earlier this year and backed by footballer Christiano Ronaldo is aimed at all sports enthusiasts.
The company behind Soccerade, Leppin Sport International Ltd, says the product "uniquely offers sport-enhancing qualities born from over 30 years of science from sports formula" and contains no artificial flavourings, colourings or preservatives. Ronaldo will feature on all POS and marketing material. Soccerade is available in 500ml bottles and four flavours: wild berries, cold blue, orange and lemon lime.