Kerry Foods is launching a major new kids’ dairy snacking master brand called Strings and Things. It combines Yollies, Cheestrings and new Cheeshapes. Cheeshapes are described as a ’fun and great-tasting alternative’ to crisps and chocolate for kids’ lunchboxes. There are two variants, Randoms and Icons, containing shapes from funny faces and unicorns, to pieces of fruit. Rrp is £1.40 but promotional packs are available at £1.