Mint brand Trebor has unveiled its first sugar-free hard-boiled sub-range, Trebor Cool Drops.
Trebor is introducing the product in two flavours - Extra Fresh and Lemon – with the aim of bringing new consumers into the category, while driving incremental sales.
Cool Drops comes in a handy 28g flip-top box, with less than 100 kcal per pack. The launch will be supported by a new digital campaign.
Laura Trampe, brand manager for Trebor, said: ‘‘We’ve undertaken extensive consumer research, finding that the new format was very well received by consumers.
“We are introducing two great flavours, which both provide the intense freshness consumers expect from Trebor, Extra Fresh and Lemon.
“Trebor Cool Drops Sugar Free aims to help retailers drive incremental sales by expanding the brand into a new segment and also brings excitement to consumers by combining proven trendy flavours, with the increasing demand for sugar free products.”