Leading mint brand Trebor is bringing back its ‘Cash in a Flash’ consumer promotion for a second year, offering shoppers the chance to win a range of cash prizes including a jackpot of £1,000. The promotion is live from this month and is running across the full Trebor singles range, with bespoke point-of-sale materials designed to excite and engage shoppers.
‘Cash in a Flash’ offers consumers the chance to win by purchasing any Trebor product and sharing a snap of the pack on treborcash.com. More than 1,000 cash prizes are up for grabs on the spot, including £1,000 cash.
Rafael Espesani, senior brand manager for Trebor at Mondelēz International, said: “It’s incredibly important to us that we create campaigns that are effective for retailers. Last year, we saw a 23% sales uplift across the Trebor singles range in independent and symbol group stores during the promotional period, with 28,052 scanned logos. We’re looking forward to welcoming back ‘Cash in a Flash’ to help create a real buzz in-store for our independent retail partners.
“Trebor is the number one mint brand in the UK, with the top three best-selling products in Independent and Symbol stores – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint. This year we are confident ‘Cash in a Flash’ will once again help drive real sales growth in the convenience channel.”