Pepsi MAX is back on TV screens helping to drive trial of its core and flavoured products during the festive season.

Soft drinks producer Britvic says the TV ad will encourage shoppers to ‘try a new tradition this Christmas’, following increased sales in December last year when the ad aired for the first time. 

Trystan Farnworth, commercial director, Convenience & Impulse at Britvic, said: “Pepsi MAX is ideally placed to help convenience retailers drive soft drinks sales, as a no-sugar option that still tastes great. The return of our TV advert, which encourages shoppers to try a new tradition this Christmas, will drive awareness of our full line-up, including Pepsi MAX Cherry and Ginger. We know flavoured cola is in growth and these two variants have added £74.2m to the brand since launching. The flavours are a great addition to in-store chillers as they help offer shoppers choice, plus our take home formats are perfect for festive get-togethers and for shoppers on a top up shop mission.”