Unilever is launching a range of Asian inspired rice noodle pots under the Pot Noodle parent brand.
Asian Street Style comes in four varients: Thai Red Curry, Malaysian Laksa, Japanese Miso Noodle Soup and Vietnamese Beef Pho.
Lena Portchmouth, brand leader for mini meals, Unilever UKI, commented: “Hectic lifestyles mean food has to fit around jam-packed schedule, so it’s no wonder food-to-go is experiencing such rapid growth.
“We know that shoppers are no longer satisfied with a sandwich or salad at lunchtimes. Instead they are looking to try a variety of flavours as our taste palettes become more adventurous.
“New Asian Street Style not only gives consumers a choice of tasty rice noodle recipes for lunch, it also taps into the growing desire for healthier food choices, which don’t compromise on taste. We’re giving fans a taste of Asia in one handy pot. What’s not to love?”